Kittens explain social media, they explain everything.

Yes kittens, I’m headed back to the #YYJ for another Social Media Camp, Canada’s largest social media conference, in gorgeous downtown Victoria. I know that’s a cliche, but it’s literally true and I don’t know anyone who isn’t thrilled at an excuse to go to this spectacular city.

This year I’ll be speaking on Marketing the Mystery; in other words, how to use social media to drum up interest in something when you’re not actually allowed to say what it is. I’m using the @WhatsPineApple campaign that we’re running for Steve Wozniak as my specific material here. What’s PineApple? All will be revealed by Woz at the Business Rocks conference in Manchester, April 21-22, which means I’ll finally be free to talk about it by the time Social Media Camp rolls around.

I may or may not also be doing an informal chat-style talk on how writers can use social media to boost readership and sales. That depends on finding a room for it, or alternately on attendees buying me pints at the pub. I’m easy, and Victoria is the spiritual home of the Canadian brew pub tradition.

AND thanks to organizer Paul Holmes, I’ve got a juicy discount code for you, kittens! Regular camp tix are $699 and go up to $999 for the Rock Star pass, but a limited number of camp tickets have been made available at $599. But with this sweet, sweet discount code you get $100 off whichever package you buy, and you get a free lunch, on me. And with me. This is good news for you, as I am a restaurant snob and will take you somewhere nice, I promise. Your super-secret discount code is: Raincoaster.

Clicky, clicky, you know you want to. $200 off Canada’s best social media conference AND a free lunch with your humble editor in one of the world’s best undiscovered foodie destinations. DO EET. Guy Fawkes mask optional, we’re not formal here.

Categories: Canada, Conferences, Social Media Camp